Aachen ENGAGEd to lower CO2 emissions by 40% by 2020!

10 September 2012 | 16h09 | 138 visits

The city of Aachen (DE) who signed the Covenant of Mayors in 2009 has officially launched its local ENGAGE campaign with the slogan "ACtiv fürs Klima - Aachener machen mit".

The city of Aachen aims to lower CO2 emissions by 40% by 2020 (compared to 1990 levels). In the last 20 years, CO2 emissions have been reduced by 17%. This is why the municipality has now chosen to implement a participative communications campaign to involve local players and achieve the 40% reduction objective.

Already 18 poster stars, from institutions, a local bank, the university, the local council, have shared their pledge on an ENGAGE poster. Together they presented their poster at the launch of the campaign (see photo). A bus of the public transport company ASEAG has been designed for this initiative and displays examples of engagements.

Citizens in Aachen can take part in the campaign during photoshoots organised by the city. They can also send their picture and pledge via the campaign’s website.

Website’s visitors can vote for the best posters every month. In the spring of next year, the most creative posters will be chosen and will be displayed on the ASEAG advertising bus for a year.

Campaign’s participants are also invited to monitor their energy consumption using the CO2 calculator from the Federal Environment Agency.

More information on Aachen’s ENGAGE campaign got to www.activfuersklima.de

Visit Aachen’s poster gallery!